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I help young people build calm, clarity and confidence.
MODERN DAY CHALLENGES FOR YOUNG ADULTS AND PARENTS
Many young people today are under more pressure than ever. You may notice::
Anxiety, overthinking, or emotional overwhelm
Stress from schoolwork, exams, or expectations
Low confidence, self-doubt, or lack of motivation
Difficulty focusing, organising, or managing routines
Worry about subjects, majors, or future career choices
Mood swings, withdrawal, or emotional ups and downs
Communication challenges or frequent conflicts at home
You’re not alone — and your child doesn’t need to navigate this on their own. Support can make a powerful difference.
HOW COACHING HELPS
Coaching gives young adults a safe, neutral, non-judgmental space to talk, reflect and learn practical tools to manage life better. It helps them build emotional intelligence, self-belief, and adaptation skills. Constant mentor support reinforce connection and sense of belonging.
They’ll learn to:
Handle anxiety, pressure and emotions
Improve confidence and self-belief
Build healthy habits and routines
Develop focus, motivation and structure
Make clearer academic and career decisions
Communicate better with parents and peers
Navigate friendships, stress and expectations
Coaching turns confusion into clarity — and stress into stability.
WHO IT'S FOR AND LIMITATIONS
Ideal for individuals ready for self-improvement with measurable progress
Coaches are not licensed therapists -- coaching is solution-driven and future-focused, not for diagnosing or treating mental health disorders
About me
I’m Saima - a British national with a multicultural upbringing, a mother of two, and someone who has lived across London, Dubai, South Asia and now Riyadh. Losing both my parents at a young age forced me to grow up quickly, shape my own future, and develop a deep sense of resilience. That journey is why I’m so driven to support young people today - because I know what it feels like to navigate life without guidance.
I spent 8 years in London’s corporate world with companies like Barclays, M&S, BSkyB and Lloyds Banking Group, where I became fascinated by the psychology behind decision-making and behaviour. After moving to Dubai, my exposure to diverse cultures strengthened my understanding of family dynamics and the challenges young adults face.
In 2020, I left the corporate path to do the work that felt most meaningful to me: helping people. I trained as an ICF-certified coach, became an NLP Practitioner, studied counselling with CPCAB UK for two years, and completed CBT training with Oxbridge UK for one year. This combination allows me to go deeper than traditional coaching - helping clients feel truly seen, heard, and understood.
Today, I specialise in supporting young adults and their parents. Emerging adults are facing more pressure, confusion, and emotional overwhelm than ever before - and parents often feel unsure how to help. I bridge that gap. I help young people build confidence, clarity, and direction, and I guide parents to understand their children better and communicate with more empathy and structure.
My belief is simple: every young person deserves support, and every parent can learn how to guide them with confidence.
My credentials
MSc Economics – FJWU
MSc Management – University of Bath, UK Distinction (1st Class Honours)
ICF Certified Professional Coach & NLP Practitioner
CPCAB (UK) Level 2 Counselling Qualification
Cognitive Behavioural Therapy (CBT) – Oxbridge UK
Acceptance & Commitment Therapy (ACT) Certification
Youth Mental Health First Aider – MHFA UK
WORK EXPERIENCE
Corporate Background – Marketing & Strategy (2007 – 2015)
Held senior roles at Lloyds Banking Group, SkyIQ (bskyb), Marks & Spencer, and BarclaysAmal – Counselling For a Better Tomorrow, Dubai, UAE
Coach & Lead Counsellor | Jan 2021 – PresentFreelance Coach – Youth Development & Academic Engagements
How I work
Four easy steps to get results
Awareness
You can’t change what you can’t see.
In coaching, awareness means helping you understand yourself more deeply — your thoughts, emotions, beliefs, strengths, and habits. It’s about recognising the patterns and triggers that shape your behaviour, seeing blind spots you may not notice, clarifying what truly matters to you, and becoming more intentional in how you think, feel, and respond. Awareness is the foundation for meaningful and lasting change.
Alignment
In the alignment phase, I help your teen bring their thoughts, values, goals, and actions into harmony. Together, we ensure what they do reflects who they truly are and what they want to achieve. This helps them make clearer decisions, stay focused, and act with confidence and purpose, setting the foundation for lasting growth and success.
Action
In the action phase, I help your teen transform their goals into meaningful, practical steps -however small. They learn to take consistent action, build empowering habits, and overcome obstacles with confidence. This phase turns insight into real progress, helping them achieve their personal, academic, and future aspirations with clarity and purpose. This phase is about developing practical strategies, skills, and routines that improve well-being, confidence, and decision-making.
Accountability
During this phase I support your teen in staying committed to their goals and following through on their action plans. Together, we track progress, celebrate wins, address challenges, and adjust strategies as needed. This phase ensures they build responsibility, resilience, and the confidence to achieve consistent, lasting results in school, personal growth, and future planning.
Packages and Fees
We offer structured coaching packages designed to meet your teen’s unique needs. Each package combines evidence-based techniques (CBT, ACT & NLP) with personalised support to create real, lasting results.
Starter Package – Quick Support
SAR 500
Ideal for: Mild anxiety, stress, or confidence challenges
What’s included: 3 coaching sessions + email check-in
Outcome: Your teen gains clarity, calm, and quick practical tools to manage everyday stress
Growth Package – Focused Development
SAR 900
Ideal for: School pressure, routines, mindset & confidence
What’s included: 6 coaching sessions + 1 mid-package progress check-in
Outcome: Builds emotional resilience, focus, and improved decision-making
Transformation Package – Long-Term Change
SAR 1,500
Ideal for: Emotional stability, future planning & career clarity
What’s included: 10 coaching sessions + 2 progress check-ins + action plan review
Outcome: Your teen develops confidence, emotional balance, and a clear path for academic and personal success
Custom packages are also available based on your teen’s specific needs.
Testimonials
What people are saying
★★★★★
“Saima has been pivotal in shaping my outlook on both my career and other important decisions.Time to genuinely reflect is invaluable, and her kind, thoughtful nature as well as powerful ability to ask introspective questions are a strong function of support. The benefits of coaching are widely known, but this has been further cemented through my own experience with Saima
Chandni Misra, Principal at Repton Al Barsha Dubai
★★★★★
“Saima has helped me establish a rhythm in my personal and professional life that I did not know it would have been possible without a push. Our sessions were productive and incredibly worthwhile. We tackle specific challenges all while keeping in mind my broader goals. I truly feel accomplished after every single call thanks to Saima's effort to manage our time in the most effective way. Above all, Saima's ability to connect is why I recommend her wholeheartedly. Thank you for your continued support and guidance.”
Zuza, Flight attendant, Dubai
★★★★★
“Saima has been working with me for the past few months and she has helped me tremendously by working through some of my negative thoughts pattern and helping me deal with my emotions in a healthy way. She is an amazing listener and offers such positive feedback and advice. I would often go into sessions feeling burdened with overwhelming emotions but always come out feeling positive and energised. She is amazing!"
Fahmida, Marketing Manager, Dubai
★★★★★
“Thank you for bringing out the best in me. Your advice and guidance made me achieve more than I could ever imagined. You have changed me and my life for better.”
Noora, Student, Dubai
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