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I combine coaching and behavioural science to help professionals think clearly under pressure, navigate transition with confidence, and grow sustainably.
Services
Career & Professional Coaching (individuals)
Executive Coaching (leaders)
Workplace Wellbeing (companies)
MODERN DAY CHALLENGES FOR PROFESSIONALS AND TEAMS
Many professionals today are carrying more pressure than ever — inside and outside of work. You may notice:
Stress, anxiety, overthinking, or emotional overwhelm
Burnout, exhaustion, or difficulty switching off
Feeling emotionally drained while still expected to perform
Low confidence, self-doubt, or imposter syndrome
Difficulty focusing, organising, or managing competing priorities
Workplace conflict, communication challenges, or difficult conversations
Career uncertainty, role transitions, or feeling “stuck”
Balancing performance with personal wellbeing and family responsibilitiesAnxiety, overthinking, or emotional overwhelm
You’re not alone — and you don't have to navigate this on their own. Support can make a powerful difference.
HOW COACHING HELPS
Coaching gives professionals a safe, neutral, non-judgmental space to pause, reflect, and work through challenges with clarity. It’s practical, supportive, and focused on real change — helping you strengthen confidence, emotional resilience, and performance under pressure.
Coaching helps you build self-awareness, emotional intelligence, and the tools to navigate work and life with more steadiness.
You'll learn to:
Manage stress, anxiety, and overwhelm
Improve confidence, self-belief, and presence
Build healthier routines and boundaries
Strengthen focus, motivation, and productivity
Navigate career uncertainty and make clearer decisions
Communicate more effectively and handle difficult conversations
Manage workplace pressure, expectations, and change
Feel more grounded, supported, and in control
Coaching turns pressure into clarity — and stress into stability.
WHO IT'S FOR AND LIMITATIONS
Ideal for individuals ready for self-improvement with measurable progress
Coaches are not licensed therapists -- coaching is solution-driven and future-focused, not for diagnosing or treating mental health disorders
About me
I am Saima - a British national with a multicultural upbringing, a mother of two, and someone who has lived across London, Dubai, South Asia, and now Riyadh. My life experiences have shaped a deep sense of resilience, perspective, and emotional strength — qualities I now help my clients build in themselves, especially during high-pressure career and life transitions.
I began my career in London’s corporate world, spending 8 years working with organisations including Barclays, Marks & Spencer, BSkyB, and Lloyds Banking Group. During this time, I became deeply interested in the psychology behind decision-making, performance, workplace behaviour, and how stress impacts confidence and leadership.
After moving to Dubai, I worked within even more diverse environments and saw first-hand how culture, identity, family responsibilities, and ambition can shape a person’s professional journey — particularly for people navigating growth while carrying a lot behind the scenes.
In 2020, I stepped away from the traditional corporate path to do work that felt more meaningful: supporting people. I trained as an ICF-certified coach, became an NLP Practitioner, studied Counselling (CPCAB UK) for two years, and completed CBT training with Oxbridge UK. This blend allows me to coach with both structure and empathy — helping clients build clarity and confidence, while also strengthening emotional resilience and mental wellbeing.
Today, I specialise in career, professional, and executive coaching, with a strong focus on employee mental wellbeing. I support professionals who feel stuck, overwhelmed, underconfident, or stretched thin — and I help them move forward with clearer thinking, stronger boundaries, and a more grounded sense of self.
My approach is practical, supportive, and deeply human. Whether you are navigating a career transition, stepping into leadership, rebuilding confidence, or simply trying to perform well without burning out — coaching can help you feel more steady, more capable, and more in control.
My credentials
MSc Economics – FJWU
MSc Management – University of Bath, UK Distinction (1st Class Honours)
ICF Certified Professional Coach & NLP Practitioner
CPCAB (UK) Level 2 Counselling Qualification
Cognitive Behavioural Therapy (CBT) – Oxbridge UK
Acceptance & Commitment Therapy (ACT) Certification
WORK EXPERIENCE
Corporate Background – Marketing & Strategy Leadership roles (2007 – 2015)
Held senior roles at Lloyds Banking Group, SkyIQ (bskyb), Marks & Spencer, and Barclays in the UKAmal – Counselling For a Better Tomorrow, Dubai, UAE
Coach & Lead Counsellor | Jan 2021 – PresentFreelance Mental Wellbeing Coach and NLP Practitioner
How I work
My coaching approach is practical, structured, and deeply supportive. Whether you are navigating career change, workplace pressure, confidence challenges, or professional growth, I help you move forward with clarity and steadiness — without burning out.
Coaching is a process, and we work through four key stages:
Awareness
In coaching, awareness means understanding yourself more clearly - especially in the context of work and performance. We explore your thinking patterns, stress triggers, confidence blocks, strengths, habits, and the beliefs shaping how you show up professionally.This stage helps you recognise what’s driving your decisions, reactions, and behaviour - including patterns you may not notice in yourself. You’ll gain clarity on what matters most to you, what’s holding you back, and what needs to change.Awareness is the foundation for meaningful, lasting growth - in your career and your wellbeing.
Alignment
In the alignment phase, we bring your values, goals, and actions into harmony - so your career decisions and daily choices reflect what truly matters to you.Together, we clarify your priorities, identify what’s currently pulling you off track (pressure, expectations, people-pleasing, fear, burnout), and create a more grounded direction forward.This helps you make clearer decisions, stay focused, communicate with confidence, and move through change with purpose - without losing your wellbeing in the process.
Action
In the action phase, we turn your goals into clear, practical steps — however small. This is where insight becomes real progress.You’ll build momentum through consistent action, stronger habits, and simple strategies that support your performance and wellbeing. Together, we work through obstacles like overwhelm, self-doubt, procrastination, fear of failure, or burnout — with structure, clarity, and support.This phase helps you:
- take confident steps forward
- strengthen routines and boundaries
- improve decision-making and focus
- communicate more effectively
- stay steady under pressure
Accountability
In the accountability phase, I support you in staying committed to your goals and following through on the action plan we create together.We track progress, celebrate wins, work through challenges, and adjust strategies when life or work pressures change. This stage helps you build consistency, resilience, and self-trust - so your growth becomes sustainable, not temporary.Accountability is not about pressure or perfection. It’s about support, structure, and staying on track - even during busy or difficult periods.
Your Investment
Every client’s journey is different. Reach out to explore how I can support you and find the right package for you.
Testimonials
What people are saying
★★★★★
“Saima has been pivotal in shaping my outlook on both my career and other important decisions.Time to genuinely reflect is invaluable, and her kind, thoughtful nature as well as powerful ability to ask introspective questions are a strong function of support. The benefits of coaching are widely known, but this has been further cemented through my own experience with Saima
Chandni Misra, Principal at Repton Al Barsha Dubai
★★★★★
“Saima has helped me establish a rhythm in my personal and professional life that I did not know it would have been possible without a push. Our sessions were productive and incredibly worthwhile. We tackle specific challenges all while keeping in mind my broader goals. I truly feel accomplished after every single call thanks to Saima's effort to manage our time in the most effective way. Above all, Saima's ability to connect is why I recommend her wholeheartedly. Thank you for your continued support and guidance.”
Zuza, Flight attendant, Dubai
★★★★★
“Saima has been working with me for the past few months and she has helped me tremendously by working through some of my negative thoughts pattern and helping me deal with my emotions in a healthy way. She is an amazing listener and offers such positive feedback and advice. I would often go into sessions feeling burdened with overwhelming emotions but always come out feeling positive and energised. She is amazing!"
Fahmida, Marketing Manager, Dubai
★★★★★
“Thank you for bringing out the best in me. Your advice and guidance made me achieve more than I could ever imagined. You have changed me and my life for better.”
Noora, Student, Dubai
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